Catalog Conversion Case Study

Challenge

A major manufacturing company printed 12 separate color catalogs and delivered them to its 550 dealers, customers and sales force - on average, they printed 20,000 of each per year, at a total cost of $960,000.

Goal

Reduce the cost of catalog production, without interrupting the flow of product information to customers, salespeople and dealers.

Solution

Marcan converted the 12 catalogs to Adobe Acrobat format, and created high-quality, branded packaging for the CDs. The company gave its customers the option of the CD or a printed catalog. Every six months, Marcan produces a new CD for the company. The cost? Less than $1.00 per CD, including packaging.

Results

Most customers requested the CD, instead - the CD is far easier to search, takes up less space, and makes it easy to forward product information to others. Shipping, packaging and printing costs are far lower: The company saves almost $500,000 per year.

Learn More

Let Marcan convert your printed catalogs to CDs. We can save you thousands of dollars in printing, shipping and distribution costs, and provide the same information in a format your customers will love. Call today at 800.635.7477, or visit Marcan.