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Why Choose DVD Duplication?

What if there was a marketing tool that guaranteed a higher response rate at a lower cost? Now there is- Marcan's CD and DVD duplication services. In fact, research has just proven what marketing insiders have known for years: CD and DVD duplication is both the easiest and most effective way to get results from your marketing tools.

According to a report "Analysis of the Use of CDs/DVDs for Marketing, Providing Instruction/Information, Communications and Premiums" by researching independent Cambridge Associates, there is compelling evidence that CD/DVD marketing is the best choice for results-driven marketers. Here are some examples:

  • 7%. CDs and DVDs deliver an average response rate of 7%, compared to just 1/2-2% for direct mail.
  • 19%. When your target customer group requests to receive your CD or DVD, conversion rates skyrocket to 19%.
  • 10-40%. Thanks to savings in duplication and postage, producing and distributing a CD or DVD is usually 10-40% less expensive than printing a catalog.
  • 50-60%. Disc-based marketing boosts recall of your message 50-60% over print.
  • 95%. Technology barriers have shattered. Nearly all people in non-consumer locations can view and interact with a CD-and most can now view DVDs

Compound this with slick packaging, a cutting-edge creative approach, and lower costs and you can see why CD and DVD duplication is the best direct-marketing approach around. In addition to greater customer results, CD and DVD duplication is also easier on the company: no more bulky brochures to compile, less content needed on the website, and the ability to steward your product from competition while still getting your brand name out there, are just a few great reasons why CD and DVD duplication are the all-around best choice, for marketers and customers alike. With Marcan CD and DVD duplication, effective marketing just got a little easier.